This is Why We Can’t Have Nice Things: Why Your Website Just Isn’t Working

When you first built your website, you probably had high hopes, right? Did you do the fantasy checkbook, where you extrapolate your future earnings if you make a certain amount each day, week or month? Yeah, we all do that.

But your expectations may have come crashing down from that pie in the sky dream. If your website isn’t working the way you anticipated, those dreams can’t become a reality. You can say goodbye to being debt-free, say adios to the new backyard swimming pool. Looks like the kids are going to have to support you in your old age…wait. Don’t give up just yet. Let’s talk about some common reasons why your website isn’t working. And more importantly, let’s discuss how Fastech Solutions can turn things around for you.

User Experience is a Disappointment

By now, users expect a certain kind of experience, especially with a business website. It’s possible—even probable—that your bounce rate is sky high because your U/X is just unpleasant. If your site is slow to load, unresponsive, challenging to navigate or, dare we say, ugly, users will click away faster than the blink of an eye. You don’t even have a chance to convert warm leads because they’re already turning away.

SEO is Lacking

Ignoring SEO is like having a billboard in a ghost town. Google is the leading search engine, closely followed by Bing. If your site is invisible to Google and Bing, no one else will be able to find you unless they’re specifically looking for your URL. What are the odds of that? Your website can be the most beautiful in the industry, but if your SEO is lacking, you might as well take up stakes and go home now.

Did You Know? At Fastech, we have dedicated SEO experts who know exactly how to lure in search engines. It’s a little bit like fishing, where you need to know what kind of bait to use. Well, if you want to think of it like that, Fastech are expert fishermen. We know how to do it, and we do it well for each of our many clients. We can do it for your website, too.

Your Content is Generic

Let’s say you have an interior design company. You have a blog with titles like “The Hottest Colors This Season,” and “How to Choose Kitchen Fixtures.” This might be why your audience is hitting the snooze button. The internet has been around for a few decades now, and a lot of online content has been rinsed and repeated far too many times. To be unique, you need fresh angles on worn topics.

The best idea is to craft compelling narratives and insightful information, ensuring that your audience finds real value every time they visit your website.

Your Security is Outdated

The online world is fascinating, filled with possibilities, new worlds and new information. It’s also a war zone. Every day, hackers from far and close are bent on taking you down. Yup. These are actual, employed hackers whose sole purpose in life is to steal your customers’ data, take over your website and ruin your business.

To a certain extent, your site visitors can tell if your site isn’t secure. They’ve been to enough secure websites to recognize the differences. Your target audience is more sophisticated than you may give them credit for. If you have issues with abandoned shopping carts and high bounce rates, chances are that your site visitors have been scared off due to perceived security threats.

At Fastech Solutions, we don’t just whip up a pretty website and hand it over to you with a “thank you and have a nice life.” We take great pains to integrate the latest and greatest security protocols. Our goal is to keep your data safe from hackers, keep your customers’ data safe from identity theft, and ensure that your site visitors feel safe doing business with you.

You Ignored Your Website

Unfortunately, websites aren’t like lamps. You can’t just stick it in the corner and forget about it until you need it. Websites need attention. Not as much attention as a toddler, but not too far from it, either.  The internet moves fast, like a fast-flowing river. (In fact, it’s the speed of technology that helped inspire our name, Fastech.) You have to keep up in order to stay afloat. That’s where we come in.

Fastech offers ongoing website maintenance. We provide fresh content, critical software updates and more to ensure that your site has the latest available upgrades, plugins and everything else that’s needed to keep your website firmly rooted in the present, and not floating down river with the flotsam.

Look, achieving the success that you envision for yourself is an uphill battle unless you partner with someone who knows what they’re doing. That someone is Fastech Solutions. We solve problems.

Why Wait?

It doesn’t hurt to get a free quote. Here are the steps:

  1. Submit the request quote form for any/all services you are interested in, or the Website questionnaire form if you’re interested in websites only
  2. We will call and/or email you to schedule a consultation that fits your schedule and go over all of your needs and provide a plan that is right for YOUR business, not a cookie-cutter solution.
  3. We send you a free quote based on our conversation, and you decide if it’s right for you!

Thank you for considering being part of the Fastech family!